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  Door 22 at Brighton Digital Festival

  IMPROVING REALITY – BRIGHTON DIGITAL FESTIVAL

  As an agency looking to the future of design and advertising, gaining inspiration for new projects can come from various digital sources, generally in the form of an innovative website or app or one of the better “30 Best of” blog posts that are all too common and an easy fix when lacking that little spark. True inspiration however often comes when we are given the opportunity to view and experience ideas and work that are not emitted from our shiny fruit flavoured computers but explained, discussed and showcased in “real time”.

  As part of Brighton Digital Festival, the ‘Improving Reality’ Conference held on Friday 23rd September showcased some of the worlds most innovative and inspirational thinkers, their thoughts on Reality Hacking, Digital Cinema, Gaming – their concepts and live projects that are set to lead us into a brave new digital era.

  With a conference that spans such a wide interpretation of how to ‘Improve Reality’, it was only fitting that the speakers were equal in diversity to highlight an “intentionally provocative” conference. The morning session speakers included innovators such as Julian Oliver (Select Parks and winner of Ars Electronica), Aral Balkan, José Luis de Vicente who all shared their ideas and projects on ‘Reality Hacking’. Matt Hanson former director of Onedotzero and the man behind ‘A Swarm of Angels’ project, Lizzie Gillet, Brightons own Matt Lucas of Blast Theory and Jamie King demonstrated their projects and ideas of new era in film and cinema in the ‘Beyond Cinema’ section of the conference. The ‘Gaming for Good’ part of the conference came as a playful alternative to finish proceedings with talks from gaming psychologist Tassos Stevens, Six to Start founder, Adrian Hon, Times Up Media Lab, and former Channel 4 Commissioning Editor for Education, Alice Taylor.

  All of the talks were inspiring in their own right, but the two that stood out were Julian Olivers ‘Reality Hacking’ projects that for the most part used augmented reality to ‘hack’ corporate landscapes and subvert what he describes as a ‘top-down distribution’ of digital news and media. What was most inspirational was his anarchic approach and outcomes and what the implications of his ideas and inventions held for the future of advertising, art and digital media. Here are some links to his work that he focussed on in his talk for you to ponder and to become inspired.

  Level Head project

  The Artvertiser

  Newstweek

  Before going to the conference I pondered of the relevance to myself as a designer to the subject matter covered, as not all the talks were based in a digital medium. After attending however, I was surprised at how indirectly related and inspirational all of the talks were, despite several of them covered theatre, Barbie dolls and bittorrents to name but a few. If you are wondering if this is the right thing for you as a designer, programmer or director of an agency to go to, to gain inspiration then I would suggest you do not hesitate to sign up for next years conference as it’s a hotbed of inspiration no matter which area of the creative industries you hale from.

   

   

  Posted by admin22 on 28th September 2011

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