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Sussex Health Informatics
Awareness campaign for the NHS Sussex-wide
A hard hitting campaign was needed to address the use of encrypted USB sticks across the NHS Sussex-wide.
The campaign was to be a message focused on usage rather than a very general communication of data security awareness illustrating the processes, as these are too far reaching and disparate. The campaign was aimed at a slightly tighter target audience (eg. managers, consultants). It was aimed at chipping away at the existing attitudes of complacency and incorrect usage of mobile data and stepping towards encouraging a culture change. The message is to continue to portray data security as visceral. The campaign’s vehicle needed to be immediate, accessible and to be used as a constant reminder.
This campaign was our slightly tongue in cheek proposal that was devised to create an eye-catching and humorous campaign.
There were 3 things we were looking for in a design agency, they were project support, inspired design and a competitive price. Door 22 promised us all 3 but delivered even more. They also gave us flexibility, honesty, reliability, passion, insight, knowledge and a whole lot of fun. The team are excellent communicators enabling all the projects to run to time and budget. The execution has resulted in some award winning design.
Sussex Health Informatics
