Work

Bone Cancer Research Trust

Poster campaign attracting runners and cyclists to join Team Bones

Bone Cancer Research Trust

Poster campaign attracting runners and cyclists to join Team Bones

Door 22 were brought to the attention of the Challenge Events Team at Bone Cancer Research Trust with the brilliant Charity Runners Trump Cards, a superb resource for any charity in this competitive arena. We needed a new visual and asked Door 22 with their fresh eyes and ideas to come up with something powerful. We were thrilled with their presentation of 3 concepts which created some great debates and we immediately put out to a sample of our supporter community. We were unanimous on the striking ‘We’ve got a bone to pick with cancer’ visual which is now used across recruitment adverts, technical t-shirts, internal and external communications. We were delighted with the quality of their creativity and the swift, professional service. We look forward to developing this relationship further.

Julie Harrington – CEO


Client: Bone Cancer Research Trust
The brief: poster campaign to attract runners to participate in events for Team Bones
Cutting through the noise:
We know how competitive the event fundraising environment can be so we created a unique and compelling strapline to cut through the noise. “We’ve got a bone to pick with cancer”. This strong and direct message clearly states the charity’s aim and works as a call to action to invite people to join the battle.
Thinking ahead:
With longevity in mind this strap-line is flexible enough to be used for all sorts of future campaigns, not just running events.