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Brighton & Hove CCG Prospectus

A short guide to introduce the NHS Clinical Commissioning Group

Brighton & Hove CCG Prospectus

A short guide to introduce the NHS Clinical Commissioning Group

The NHS prospectus was aimed at introducing the Brighton & Hove community to the CCG. It was produced to help them understand who they are, what they do and how they can work with the everyone to help make healthcare in Brighton & Hove the best it can be. The guide needed to be informative, engaging and simple in its overview and explanation. It reinforces the commitment to high quality care and describes visually the Strategic Commissioning Plan – setting out in an infographic of what the CCG aims to achieve between 2013 – 2107. Clinical quality and patient safety is a focus within the prospectus.

It adheres to the NHS guidelines in style but also builds a visual personality using local iconic photography. The short prospectus has a strap line of ‘Getting brighter and healthier’ and uses aspirational, positive imagery to do this.

The NHS CCG prospectus also encourages people to get involved and gives numerous ways to do so, promoting Patient Participation Groups (PPGs), meetings and events and Healthwatch – an independent health watchdog for the city.