Work

Cervical Cancer Awareness Campaign – Jo’s Cervical Cancer Trust

Health & Charity Awareness Campaign

Cervical Cancer Awareness Campaign – Jo’s Cervical Cancer Trust

Health & Charity Awareness Campaign

I was really impressed by the creativity of the concepts that were delivered, we could have used any of them and hope to in the future. The bold design of ‘Mind the Gap’ really hit the brief. I have thoroughly enjoyed working with Door 22 and am looking forward to developing the relationship further.

Maddy Durrant, Communications Manager – Jo’s Cervical Cancer Trust


Jo’s Cervical Cancer Trust wanted to create an impactful campaign to mark Cervical Screening Awareness Week 2014. The campaign and poster was to be run on the London underground to raise awareness of the importance of regular cervical screening.

The campaign we created used the iconic phrase often used on the underground and transport platforms – Mind the Gap. The phrase is used across the world to remind travellers to watch out for the gap between the platform and the train. For the campaign, we used the phrase in context, to remind women to watch out for leaving too big a gap in between their invitation and appointment for cervical screenings. Jo’s Cervical Cancer Trust’s aim is to encourage women aged 25-49 to book a test as soon as they receive their invite and not to leave a gap.

The campaign ran for two weeks across the London Underground.

See more about the campaign here.