Work

Concordia

Rebranding, branding guidelines and company literature

Concordia

Rebranding, branding guidelines and company literature

It’s great to work with a creative agency that listened and took the time to properly understand our organisation. Our rebranding brief was complex but thanks to all the work Door 22 put in, we are very are proud of the creative solution that was developed. Our customers have given us really positive feedback.

Isabel Wall – Concordia


Nearly 70 years on, Concordia had grown considerably and had become internationally recognised, providing workers and volunteers from over 50 nations. They required a rebranding to build on their legacy and further establish themselves as a trusted and ethical choice in a changing and increasingly competitive market.
The charity rebranding has allowed them to differentiate themselves whilst encompassing brand values old and new. The logo design was based around the foundation of the organisations core business of farming which also symbolises growth and learning.

As a non profit organisation with a caring ethos behind everything they do we designed the organisations toolkit of literature with a strong focus on imagery of people in actual working environments. The style, design and brand guidelines needed to allow the flexibility of many language versions. We devised a vibrant and striking colour palette with a strong use of typography that gives the material a confident and engaging voice, regardless of the language used.