Work

Confederation of Dental Employers (CODE)

Rebranding + Website

Confederation of Dental Employers (CODE)

Rebranding + Website

CODE is the only professional association for dental practice owners and has been providing support and systems for 30 years.

Supporting over 2,000 practices in a fast growing industry, the organisation is continually in flux. We were asked to provide a branding and website structure that supported this organic operation and growth.

We rebranded the organisation being respectful of an established visual recognition but added a distinct personality and strap line inline with the innovative nature of the company. We created an umbrella brand that would support continuous development to the service portfolio.

The website redesign also required a new structure to meet the demands of the innovative and creative growth. After 30 years of innovation in service and expertise a restructure of information was needed to present and unify the vast experience and product offering. We used a mega nav navigation system for the complex structure providing optimal flexibility. We also created a completely customised CMS that delivered full ownership for the company to continue to develop internally.

Visit the CODE website