Work

#HelpMyNHS

NHS Patient Awareness Campaign

#HelpMyNHS

NHS Patient Awareness Campaign

Designed to explain the costs associated with GP prescriptions for medicines that are also available to buy over the counter without a prescription at pharmacies. The #HelpMyNHS public awareness campaign asks local people to help their NHS use available funding more efficiently.

A survey was conducted in the run-up to winter which revealed that 71% of people were not aware that the medicines cost the NHS four times more than buying them over the counter and 89% of respondents say they already buy their own paracetamol and ibuprofen at the supermarket as part of their household basics. 98% said they feel able to do so with the support of a local pharmacist if required.

The CCG estimates that the money saved by not funding paracetamol and ibuprofen prescriptions could provide the NHS in Brighton and Hove with either: 16 more community nurses; 108 more hip replacements; 26 more drug treatment courses for breast cancer; 400 more drug treatment courses for Alzheimer’s; or 416 more cataract operations in a year.

We designed an engaging set of illustrational messages to visualise the prompts needed to highlight the simple changes that everyone can do to make a collective saving to their local NHS.

From January, the CCG aims to save the local NHS half a million pounds by ceasing to fund the prescribing of paracetamol and ibuprofen for short-term minor ailments.

HelpMyNHS posters and leaflets are on display in GP surgeries and pharmacies across the city and NHS services are using the hashtag #HelpMyNHS on social media to communicate the facts behind this change of prescription protocol to local people to disseminate the messages.

**Research carried out by NHS Brighton and Hove Clinical Commissioning Group via Survey Monkey on Facebook and Twitter