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NHS Brighton CCG

A&E - 'We Could Be Heroes' Campaign

NHS Brighton CCG

A&E - 'We Could Be Heroes' Campaign

Working with Door 22 on our first major publicity campaign as an organisation was an absolute pleasure. From initial discussions to creative concepts and ideas through to realisation the team put us at ease, took away huge amounts of pressure and guided us through the decision making process with skill and professionalism. I have no hesitation in recommending them; they have gone above and beyond in every way to make our campaign a success. I really felt like they cared about the result as much as we did and were willing to spend time and thought on all the little details, something you don’t often have time to do when running a campaign internally.

Hannah Russell – Senior Communications Manager


The objective of the Brighton & Hove CCG A&E campaign was to address the pressures that the Accident and Emergency were facing. Research was conducted that showed there was a large amount of misuse and unnecessary visits. The aim was to educate and inform about the options available so people had a better understanding of when and why they should be used. Accident and Emergency should be used for life threatening emergencies only.

Our approach was to design a campaign that was empowering, engaging and positive. We created a theme to emphasise the fact that everyone can make a difference and play their part in helping save lives by choosing responsibly. The campaign shows everyday people as seen through the eyes of the NHS where they’ve been elevated to hero status for making the care choices and allowing the staff at A&E to concentrate on those who need it most. No matter who you are, if you save accident and emergency for saving lives, you can be a hero too.

Through consultation the campaign was supported, endorsed and championed by representatives from a wide spectrum of local NHS services and partners. We gathered local volunteers to be part of the campaign making the campaign honest, relevant and realistic for the target audiences.

The campaign was launched and executed via scratch cards, posters, flyers, phone box graphics, billboards, pocket reference guides and an online quiz.