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Royal Hospital Chelsea Charity Newsletter

Charity Supporter Newsletter

Royal Hospital Chelsea Charity Newsletter

Charity Supporter Newsletter

For our first ever supporter newsletter we wanted a design that reflected our traditionally formal brand, but was also a warm and friendly read for our donors. We were delighted with Emma and the team’s design, which interpreted our current brand guidelines in a way to precisely fit our brief. They have created a newsletter that allows our donors to feel a part of the Royal Hospital’s community. As always, Emma and the team were a delight to work with.

Katie Kennedy – Marketing and Communications Manager


We worked with the fantastic team at the Royal Hospital Chelsea to launch their first supporter magazine – Home Front. It gives friends an insight into the daily lives of the Chelsea Pensioners and unveils their rich heritage as well as celebrates their many achievements.

The magazine offers supporters the chance to find out more about their invaluable contribution to an institution offering the very highest of standards of care to 300 veterans in their advancing years.

With a first print run of over 3000, the charity newsletter’s role was to thank, inform and inspire friends to continue to support and donate to the many vital projects at the Royal Hospital Chelsea.