Work

Snow-Camp National City Fundraising Campaign

Small Charity Fundraising Initiative

Snow-Camp National City Fundraising Campaign

Small Charity Fundraising Initiative

We are at 51% of our three year campaign goal after just six months since launching the campaign – amazing and way beyond our expectations! The feedback about 5NOW has been phenomenal – everyone loves it. So much so, our individual giving has risen considerably and we have received two £50,000 corporate donations.
Thank you! Door 22 instantly got not only Snow-Camp’s mission but our vision and what we wanted to achieve and with your help we have (or will soon have!). You were an absolute pleasure to work with and I only hope we can work again together soon.

Rachel Cruz – Head of Fundraising


Snow-Camp are a small charity with a big vision. Since 2003 they have worked with over 250 youth projects across London, successfully supporting young people with innovative and effective programmes. They wanted a campaign that would enable them to expand their programmes to 5 UK cities and change the lives of inner-city young people.

The campaign had a long shelf life of 3 years and needed a simple access point for donors of all sizes from £5 to £50,000. 5NOW was created to encapsulate not only the essence and immediacy of the charity request but the scale of the organisations vision.

We created the campaign name 5NOW to be the call to action and also the hashtag and used this through the narrative and messaging of the campaign. The fundraising campaign in it’s first few months prompted two individual commercial partnership donations of £50,000 each.

A unique youthful creative for a truly unique charity.