Category Archives: Advertising

Shock & Nurture: The positives of charity campaign shock tactics

Posted by Emma Nicol | 29 August 2013

Categories: Advertising Campaign Charity Communications

Over the past two decades the Third Sector has become professionalised, adopting corporate models of behaviour in an effort to command attention and get results in an always oversaturated commercial space. A space where even the best, most creative and affluent organisations can find it difficult to make their voice heard. So as you can imagine, the obstacles are even greater if you’re a smaller, budget conscious charity that needs maximum impact for minimum cost.

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