Author Archives: Emma Nicol

Youth Marketing – 5 Key Themes & Trends

Posted by Emma Nicol | 11 June 2018

Categories: Charity Youth Marketing

youth marketing young adult image

Youth Marketing – 5 Key Themes & Trends: Emma Nicol

In March this year (2018), there was a 2-day conference on Youth Marketing in London. The conference is part of a series of events organised around the world by an inspiring company called Voxburner. Voxburner is the go-to youth insights consultancy informing marketing professionals of 16-24’s trends, habits and attitudes that are about to impact business now and in the future. They uncover insights into trends that are shaping youth behaviour of what is commonly being termed as Generation Z (Gen Z).

The themes and trends discussed at the event were incredibly interesting and insightful and I have collated a few of them that I thought were very relevant for the healthcare and charity sectors. The top 5 themes that particularly caught my attention were as follows:

How to Create a Cost-effective Charity Photo Library

Posted by Emma Nicol | 31 May 2018

Categories: Campaign Charity photo library

photoshoot camera

How to Create a Cost-effective Charity Photo Library: Emma Nicol

Photo collections and libraries are an important asset to any organisation and can range up to 100s of thousands of £s. For some charities, they can seem out of reach, but with the right planning, permissions and creative strategy they can be achieved very cost-effectively.

Stock photos have their place but it’s a great asset to have a collection of photos unique to your charity or organisation. With your own photo library, you can create this with real supporters, a consistent environment with your own unique message. This can achieve a set of authentic images you can use from everything across your communications suite, from awareness posters, information booklets, annual reviews and reports, exhibition stands and social media.

Desperately seeking ‘solution’

Posted by Emma Nicol | 14 February 2018

Categories: Campaign Communications Design

problem solving

When it comes to problem solving, we’ve all heard the saying ‘slowing down to speed up’. It’s very true and something that we should all be encouraged to do a little more. In our day to day life, we are all too often solution focused. Continually solution-ising, when we should be staying in the enquiry space for longer.

Keep on Moving with One Voice – Brand Development that Delivers

Posted by Emma Nicol | 3 July 2015

Categories: Best practice Branding Charity Communications Industry Lecture Rebranding Third Sector

brand_delivery

You may think that the title of my blog sounds like a documentary about a boy band or a docu-drama about a choir – alas no! It’s my delegate view of the CharityComms Conference – Brand development: building a brand that delivers.

The conference and it’s theme was to frame charity branding in an environment of a fast changing world. Talks on superbrands, emerging trends and what charities can learn from these and how they simply have to respond.

Train journey conversation and communication lessons learnt

Posted by Emma Nicol | 15 May 2016

Categories: Best practice Communications Design

Volume symbol

I’m sure we’ve all had those train journeys where we are subjected to a vocal human boom box sharing their conversation with the entire train. This morning I had that very joy but it did make me consider this environment in relation to how we communicate through campaigns and marketing messages. There were lessons to be learnt from the megaphone passenger.

My experience this morning homed in on three things:

  • Volume
  • Awareness of the environment
  • Clarity of information
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