Our previous blog was about icebergs so this seems like a nice progression to write about the new viral social phenomenon that is the ice bucket challenge #icebucketchallenge. There is debate about where this originated from but it was certainly popularised in the United States to raise awareness and funds for ALS Association. According to the charity the campaign has raised $22.9 from July 29 to August 19 2014 (compared to $1.9 million during the same time period last year).
The essential parameters of the ice bucket challenge campaign are that within 24 hours of being nominated the requirement is to accept or decline. If the nominee chooses to accept they are to record video footage of themselves and upload it to social media. During the video they are to announce their acceptance of the challenge before raising awareness of the cause. After which they’ll be soaked by a bucket of ice and water, often assisted, being poured over their head. The participant can then challenge others. The initial intention was that if the challenge is accepted a donation of $10 is pledged and if declined it’s a larger $100.