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Third Sector Excellence Awards – judging view

Posted by Emma Nicol | 2 September 2013

Categories: Charity Third Sector

I was fortunate to have been invited to be one of the judges for this year’s Third Sector Excellence Awards. The awards are a very popular event in the Charity calendar. More than 400 entries were received across 18 categories for this year’s awards. The category I was asked to judge was the Communications Campaign. It was an extremely well represented category with over 50 submissions.

Shock & Nurture: The positives of charity campaign shock tactics

Posted by Emma Nicol | 29 August 2013

Categories: Advertising Campaign Charity Communications

Over the past two decades, the Third Sector has become professionalised, adopting corporate models of behaviour in an effort to command attention and get results in an always oversaturated commercial space. A space where even the best, most creative and affluent organisations can find it difficult to make their voice heard. So as you can imagine, the obstacles are even greater if you’re a smaller, budget-conscious charity that needs the maximum impact for minimum cost.

Do You Know Your Charity Runners?

Posted by Emma Nicol | 15 July 2013

Categories: Charity Running

know your runners

We recently ran a talk aimed at charities around the question Do You Know Your Runners?. Here’s a summary of what we covered.

Runners are often considered and referred to as a strange breed, but what do they need and consider important, what drives them and why they are doing it? There are many different types of runners and in reaching them it’s not a one size fits all.

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