Category Archives: Charity

Youth Marketing – 5 Key Themes & Trends

Posted by Emma Nicol | 11 June 2018

Categories: Charity Youth Marketing

youth marketing young adult image

Youth Marketing – 5 Key Themes & Trends: Emma Nicol

In March this year (2018), there was a 2-day conference on Youth Marketing in London. The conference is part of a series of events organised around the world by an inspiring company called Voxburner. Voxburner is the go-to youth insights consultancy informing marketing professionals of 16-24’s trends, habits and attitudes that are about to impact business now and in the future. They uncover insights into trends that are shaping youth behaviour of what is commonly being termed as Generation Z (Gen Z).

The themes and trends discussed at the event were incredibly interesting and insightful and I have collated a few of them that I thought were very relevant for the healthcare and charity sectors. The top 5 themes that particularly caught my attention were as follows:

How to Create a Cost-effective Charity Photo Library

Posted by Emma Nicol | 31 May 2018

Categories: Campaign Charity photo library

photoshoot camera

How to Create a Cost-effective Charity Photo Library: Emma Nicol

Photo collections and libraries are an important asset to any organisation and can range up to 100s of thousands of £s. For some charities, they can seem out of reach, but with the right planning, permissions and creative strategy they can be achieved very cost-effectively.

Stock photos have their place but it’s a great asset to have a collection of photos unique to your charity or organisation. With your own photo library, you can create this with real supporters, a consistent environment with your own unique message. This can achieve a set of authentic images you can use from everything across your communications suite, from awareness posters, information booklets, annual reviews and reports, exhibition stands and social media.

Keep on Moving with One Voice – Brand Development that Delivers

Posted by Emma Nicol | 3 July 2015

Categories: Branding Charity Rebranding Third Sector

brand_delivery

You may think that the title of my blog sounds like a documentary about a boy band or a docu-drama about a choir – alas no! It’s my delegate view of the CharityComms Conference – Brand development: building a brand that delivers.

The conference and it’s theme was to frame charity branding in an environment of a fast changing world. Talks on superbrands, emerging trends and what charities can learn from these and how they simply have to respond.

Kits with a Conscience

Posted by Emma Nicol | 24 April 2015

Categories: Charity Design Third Sector

Very few items of clothing come as loaded with cultural significance as the football shirt, and the signifiers shift depending on the team and the year the strip was released. I’m sure there have been a thousand theses on the subject. However, when Liverpool FC unveiled their new shirt a week or so ago it had a design feature which felt a little different and more considered than the average shirt. It boasts a chequered pattern with differently sized squares that is “inspired by the red and white mosaic formed when supporters on the Kop hoist aloft their Liverpool flags and scarves on a matchday.” It’s a sweet nod to the supporters and their significance that feels particularly resonant considering the Hillsborough disaster investigations.

Warning – Hot Contents (Content Marketing)

Posted by Emma Nicol | 17 April 2015

Categories: Charity Content Marketing Third Sector

Hot Content Image

My delegate view of the CharityComms Conference – Content Marketing: planning, creating and distributing content that adds value.

I arrived with sloth like punctuality to the conference due to the usual train trouble (this time it was ‘derailment’ followed by overcrowding sardine tin style) – so I missed a precious 15 minutes of content! The conference really did have the Ronseal touch and delivered it’s title and then some. The jam packed day was rich with inspiring speakers and great nuggets of information to trigger re-evaluation of content strategy and value. The themes covered ‘what’, ‘why’, how’ ‘where’ and ‘when’. Deep experts from social media strategy and charities alike shared their knowledge insight and case studies.

My main concern of the repeated ‘viral request’ for a ‘viral’ campaign as the main objective was thankfully quashed early on and in fact the entire room tittered when the word ‘viral’ comes up. It sends a shiver down everyone’s spine as well as mine it seems.

The main strand of the conference was that ‘people want meaningful content’. Nicole Parkinson from the Good Agency kicked off with exactly that statement.

“People want meaningful content. It’s not broadcast, it doesn’t preach and it’s not boring but instead tugs on heart strings, blows minds and weaves organisations into everyday human interactions.”

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