Category Archives: Content Marketing

Warning – Hot Contents (Content Marketing)

Posted by Emma Nicol | 17 April 2015

Categories: Charity Content Marketing Third Sector

Hot Content Image

My delegate view of the CharityComms Conference – Content Marketing: planning, creating and distributing content that adds value.

I arrived with sloth like punctuality to the conference due to the usual train trouble (this time it was ‘derailment’ followed by overcrowding sardine tin style) – so I missed a precious 15 minutes of content! The conference really did have the Ronseal touch and delivered it’s title and then some. The jam packed day was rich with inspiring speakers and great nuggets of information to trigger re-evaluation of content strategy and value. The themes covered ‘what’, ‘why’, how’ ‘where’ and ‘when’. Deep experts from social media strategy and charities alike shared their knowledge insight and case studies.

My main concern of the repeated ‘viral request’ for a ‘viral’ campaign as the main objective was thankfully quashed early on and in fact the entire room tittered when the word ‘viral’ comes up. It sends a shiver down everyone’s spine as well as mine it seems.

The main strand of the conference was that ‘people want meaningful content’. Nicole Parkinson from the Good Agency kicked off with exactly that statement.

“People want meaningful content. It’s not broadcast, it doesn’t preach and it’s not boring but instead tugs on heart strings, blows minds and weaves organisations into everyday human interactions.”

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