Why Bake Off reminds me of pitch processes
Categories: Charity Communications Design

Why Bake Off reminds me of design pitch processes: Emma Nicol
Watching the reruns of panicked-filled The Great British Bake Off episodes recently reminded me of how badly thought out some pitch situations are – and how they could be much improved.
Asking an agency or designer to creatively and speculatively pitch is like asking them to take part in the technical challenge on Bake Off. It’s akin to providing them with a set of ingredients and a very vague set of instructions, sometimes with key information missing, in a kitchen set up very differently, that may, or may not, have the right utensils.