Category Archives: Industry

Some practical advice for GDPR compliance

Posted by Jeremy Brown | 16 January 2018

Categories: Industry Technology Web Design

Locker Doors

On May the 25th 2018 GDPR became the new European law for businesses and organisations that store or process personal user data. This post is from the perspective of what you need to consider when storing and collecting data from your website users.

The object of GDPR is to bring back more control to the individual about how their personal data is used. This includes the ability to change or withdraw their personal information at any time. Now that detailed personal information is stored electronically, it’s easily transferred due to hacking, leaks or unethical practices. GDPR covers hard copy as well so be sure to consider anything held also in this form.

Keep on Moving with One Voice – Brand Development that Delivers

Posted by Emma Nicol | 3 July 2015

Categories: Best practice Branding Charity Communications Industry Lecture Rebranding Third Sector

brand_delivery

You may think that the title of my blog sounds like a documentary about a boy band or a docu-drama about a choir – alas no! It’s my delegate view of the CharityComms Conference – Brand development: building a brand that delivers.

The conference and it’s theme was to frame charity branding in an environment of a fast changing world. Talks on superbrands, emerging trends and what charities can learn from these and how they simply have to respond.

Warning – Hot Contents (Content Marketing)

Posted by Emma Nicol | 17 April 2015

Categories: Best practice Charity Communications Content Marketing Industry Meaningful Social Media Third Sector

Hot Content Image

My delegate view of the CharityComms Conference – Content Marketing: planning, creating and distributing content that adds value.

I arrived with sloth like punctuality to the conference due to the usual train trouble (this time it was ‘derailment’ followed by overcrowding sardine tin style) – so I missed a precious 15 minutes of content! The conference really did have the Ronseal touch and delivered it’s title and then some. The jam packed day was rich with inspiring speakers and great nuggets of information to trigger re-evaluation of content strategy and value. The themes covered ‘what’, ‘why’, how’ ‘where’ and ‘when’. Deep experts from social media strategy and charities alike shared their knowledge insight and case studies.

My main concern of the repeated ‘viral request’ for a ‘viral’ campaign as the main objective was thankfully quashed early on and in fact the entire room tittered when the word ‘viral’ comes up. It sends a shiver down everyone’s spine as well as mine it seems.

The main strand of the conference was that ‘people want meaningful content’. Nicole Parkinson from the Good Agency kicked off with exactly that statement.

“People want meaningful content. It’s not broadcast, it doesn’t preach and it’s not boring but instead tugs on heart strings, blows minds and weaves organisations into everyday human interactions.”

Third Sector Excellence Awards – judging view

Posted by Emma Nicol | 2 September 2013

Categories: Awards Campaign Charity Communications Industry Third Sector

I was fortunate to have been invited to be one of the judges for this year’s Third Sector Excellence Awards. The awards are a very popular event in the Charity calendar. More than 400 entries were received across 18 categories for this year’s awards. The category I was asked to judge was the Communications Campaign. It was an extremely well represented category with over 50 submissions.

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