Category Archives: Half-Marathon

Your Charity Runner – Your Ambassador

Posted by Emma Nicol | 18 March 2014

Categories: Charity Communications Half-Marathon Marathon Running

As the marathon season approaches it’s impossible not to regularly spot the hardened runner at the business end of their training programme. Out on the pavements whatever the weather, stocked up like a overladen mountaineer with hydration pouches and gels sticking out of every pocket and belt.

On the day of the main event your runners will be physically primed. They will have trained and got their body in shape, with near to a 20 miler in the bank already. They will have hydrated carefully in the days and weeks building up to the race. Their favourite, tried and tested carb loading meal dutifully consumed the night before. A good penultimate nights sleep (the night before is always a bit too restless to count on). Breakfast forced down past the vast kaleidoscope of butterflies two hours before the gun.

But are they in shape to represent you?

Do You Know Your Charity Runners?

Posted by Emma Nicol | 15 July 2013

Categories: Charity Communications Design Half-Marathon Marathon Running

know your runners

We recently ran a talk aimed at charities around the question Do You Know Your Runners?. Here’s a summary of what we covered.

Runners are often considered and referred to as a strange breed, but what do they need and consider important, what drives them and why they are doing it? There are many different types of runners and in reaching them it’s not a one size fits all.

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