Category Archives: Sport

Kits with a Conscience

Posted by Emma Nicol | 24 April 2015

Categories: Charity Design Sport Third Sector

Very few items of clothing come as loaded with cultural significance as the football shirt, and the signifiers shift depending on the team and the year the strip was released. I’m sure there have been a thousand theses on the subject. However, when Liverpool FC unveiled their new shirt a week or so ago it had a design feature which felt a little different and more considered than the average shirt. It boasts a chequered pattern with differently sized squares that is “inspired by the red and white mosaic formed when supporters on the Kop hoist aloft their Liverpool flags and scarves on a matchday.” It’s a sweet nod to the supporters and their significance that feels particularly resonant considering the Hillsborough disaster investigations.

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