She Runs Windsor

Brand Identity, Website and Print

She Runs Windsor

Brand Identity, Website and Print

First let me say THANK YOU! It looks beautiful.

VP – Competitor Group UK

She Runs Windsor was a brand new women’s running and lifestyle event. Windsor was the first of a 10k race series set in beautiful grounds in May 2013. It is aimed at women of all levels, ages and from all walks of life who are passionate about sports, fitness, health, wellbeing and like a bit of luxury and pampering too!

We were asked to design a strong and confident branding for the race series to reinforce the concept and appeal to the target audience to gather runners to the launch race. We evolved the identity through a national advertising campaign. Race signage, merchandise and all aspects of communication were carefully designed to signpost and support the organisation of the race and busy race village.
Another integral aspect of the race branding was to design and build a race website to showcase the personality of the women only 10k, encourage participation and allow people to register. The website was built in an OpenSource CMS to allow for regular updates.

Photographs of the event taken by Klickchick

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