Sussex Health Informatics

Awareness campaign for the NHS

Sussex Health Informatics

Awareness campaign for the NHS

There were three things we were looking for in a design agency. They were; Project support, inspired design and a competitive price. Door 22 promised us all 3 but delivered even more. They also gave us flexibility, honesty, reliability, passion, insight, knowledge and a whole lot of fun. The team are excellent communicators enabling all the projects to run to time and budget. The execution has resulted in some award-winning design.

Communications – Sussex Health Informatics

A hard-hitting campaign was needed to address the strict use of encrypted USB sticks across the NHS Sussex-wide.

The Sussex Health Informatics campaign was to be a message focused on usage rather than a very general communication of data security awareness illustrating the processes, as these are too far-reaching and disparate. The campaign was aimed at a targeted internal audience (eg. managers and consultants). It focused on chipping away at the existing attitudes of complacency and incorrect usage of mobile data and stepping towards encouraging a culture change. It needed to be immediate, accessible and to be used as a constant reminder. By making the message visceral, it’s objective was to sustain the new learnt behaviour long after the campaign was finished.

This campaign was our slightly tongue in cheek proposal that was devised to create an eye-catching, humorous and memorable campaign.

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