Youth Marketing – 5 Key Themes & Trends: Emma Nicol
In March this year (2018), there was a 2-day conference on Youth Marketing in London. The conference is part of a series of events organised around the world by an inspiring company called Voxburner. Voxburner is the go-to youth insights consultancy informing marketing professionals of 16-24’s trends, habits and attitudes that are about to impact business now and in the future. They uncover insights into trends that are shaping youth behaviour of what is commonly being termed as Generation Z (Gen Z).
The themes and trends discussed at the event were incredibly interesting and insightful and I have collated a few of them that I thought were very relevant for the healthcare and charity sectors. The top 5 themes that particularly caught my attention were as follows: