Welcome to our latest thoughts, news, insights and musings

Multi coloured speech bubbles in different shapes and sizes

Working with care: language matters

The words we use shape how we describe the world, and how others describe themselves within it. Language can build connection and understanding, or quietly reinforce hierarchy. Words have the power to include and exclude.

October 16 2025

Great expectations – collaborative clarity, not telepathic assumptions

Creating briefs with multiple contributors. Why uncomfortable briefing calls happen (and how to avoid them).

September 11 2025

Illustration of a woman with accessibility icons and symbols surrounding her. They are all within reach.

5 simple ways to make graphic design more inclusive

Accessibility considerations are not a barrier to, or excuse for, not creating good design. Inclusive graphic design is good design.

October 17 2024

The ever-increasing trend of icons and infographics

Icons and infographics are now a staple request of every project. What’s behind the rise of infographics?

April 26 2024

Illustration of two people holding hands in a nature setting

Drawing a blank on how to include illustration?

Illustration is a wonderful specialism that can add a new dimension to a project but it may seem a bit daunting to know how to explore it as a direction so this blog explains how to consider it.

February 28 2024

Finding a focus – how to add imagery to brand guidelines with a tricky subject

There is always a creative way to include photography or imagery as an essential asset to your brand.

January 26 2024

PDFs – a Particularly Difficult Format for web

PDFs are ingrained in our workflow, we use them every day and I’m not sure we could do without them. PDFs have Pretty Dazzling Flexibility. But they are a Particularly Difficult Format for web.

January 3 2024

How a neurodiverse workforce can help turn off the streetlight effect

The more we have a diversity of minds in the creative industry the more we can illuminate our world and the world we work to improve.

April 29 2022

Asking for feedback (and getting the responses you want)

Getting feedback from various parts of an organisation, departments and stakeholders can be an arduous task and often extremely long winded. Does this sound familiar?

September 24 2021

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