Blog

Welcome to our latest thoughts, news, insights and musings.

Working together: what to include in a good design brief

How to brief a design agency - a checklist to help you and your creative partner get the most out of your time and budget.

How often should you refresh your brand guidelines?

How often should brand guidelines have an MOT? The world in which your brand lives is constantly evolving and changing, and the guidelines need to be adaptable.

Working with care: language matters

The words we use shape how we describe the world, and how others describe themselves within it. Language can build connection and understanding, or quietly reinforce hierarchy. Words have the power to include and exclude.

Great expectations – collaborative clarity, not telepathic assumptions

Creating briefs with multiple contributors. Why uncomfortable briefing calls happen (and how to avoid them).

Illustration of a woman with accessibility icons and symbols surrounding her. They are all within reach.

5 simple ways to make graphic design more inclusive

Accessibility considerations are not a barrier to, or excuse for, not creating good design. Inclusive graphic design is good design.

Bank of icons representing arrows of all shapes and sizes

The ever-increasing trend of icons and infographics

Icons and infographics are now a staple request of every project. What’s behind the rise of infographics?

Illustration of two people holding hands in a nature setting

Drawing a blank on how to include illustration?

Illustration is a wonderful specialism that can add a new dimension to a project but it may seem a bit daunting to know how to explore it as a direction so this blog explains how to consider it.

Focus on the positive photo

Finding a focus – how to add imagery to brand guidelines with a tricky subject

There is always a creative way to include photography or imagery as an essential asset to your brand.

PDF as content illustration

PDFs – a Particularly Difficult Format for web

PDFs are ingrained in our workflow, we use them every day and I’m not sure we could do without them. PDFs have Pretty Dazzling Flexibility. But they are a Particularly Difficult Format for web.