Youth Marketing – 5 Key Themes & Trends: Emma Nicol

In March this year (2018), there was a 2-day conference on Youth Marketing in London. The conference is part of a series of events organised around the world by an inspiring company called Voxburner. Voxburner is the go-to youth insights consultancy informing marketing professionals of 16-24’s trends, habits and attitudes that are about to impact business now and in the future. They uncover insights into trends that are shaping youth behaviour of what is commonly being termed as Generation Z (Gen Z).

The themes and trends discussed at the event were incredibly interesting and insightful and I have collated a few of them that I thought were very relevant for the healthcare and charity sectors. The top 5 themes that particularly caught my attention were as follows:

How to Create a Cost-effective Charity Photo Library: Emma Nicol

Photo collections and libraries are an important asset to any organisation and can range up to 100s of thousands of £s. For some charities, they can seem out of reach, but with the right planning, permissions and creative strategy they can be achieved very cost-effectively.

Stock photos have their place but it’s a great asset to have a collection of photos unique to your charity or organisation. With your own photo library, you can create this with real supporters, a consistent environment with your own unique message. This can achieve a set of authentic images you can use from everything across your communications suite, from awareness posters, information booklets, annual reviews and reports, exhibition stands and social media.

When it comes to problem solving, we’ve all heard the saying ‘slowing down to speed up’. It’s very true and something that we should all be encouraged to do a little more. In our day to day life, we are all too often solution focused. Continually solution-ising, when we should be staying in the enquiry space for longer.

On May the 25th 2018 GDPR became the new European law for businesses and organisations that store or process personal user data. This post is from the perspective of what you need to consider when storing and collecting data from your website users.

The object of GDPR is to bring back more control to the individual about how their personal data is used. This includes the ability to change or withdraw their personal information at any time. Now that detailed personal information is stored electronically, it’s easily transferred due to hacking, leaks or unethical practices. GDPR covers hard copy as well so be sure to consider anything held also in this form.

You may think that the title of my blog sounds like a documentary about a boy band or a docu-drama about a choir – alas no! It’s my delegate view of the CharityComms Conference – Brand development: building a brand that delivers.

The conference and it’s theme was to frame charity branding in an environment of a fast changing world. Talks on superbrands, emerging trends and what charities can learn from these and how they simply have to respond.