Specialist brand, design and digital services

Specialist brand, design and digital services

We help charities reach their audiences. Let us amplify your voice and message.

Design services - charity image

Brand

Brands come in all shapes and sizes, but they all need to be a true reflection of what or who they represent.

A brand is so much more than a logo or an identity. It’s your organisation’s visual language, voice, personality, attitude, beliefs, embedded values and purpose. Brand is what your company breathes, and it is present wherever your customers interact with you.

Brand consistency is important for building trust. A brand can represent a one-off product or a small community group, or it can encompass an organisation with many departments and services. Brand guidelines set out the brand systems that define its personality. They also set out logo relationships, partnerships and hierarchy. We are experienced in producing identity guidelines to support organisations of any size.

Brands need nurturing, care and attention, just like a plant does. This could involve brand guardianship (pest control), a brand refresh (quite like pruning) or a complete rebrand (replanting). Let us help you breathe life into your brand. Take a look at our latest branding projects.

Design

Our creative design services are the beating heart of our agency.

Design is so central to many areas of communications. It flows through the veins of customer interaction, and we thrive on getting that circulation pumping. We help clients produce successful creative campaigns, supporter engagement campaigns, stewardship newsletters, fundraising initiatives, retention or acquisition direct mail, event concepts and launches.

We like to ask a lot of questions and then define the challenge. Research, strategy and insight inform our design thinking and underpin the ideas stage. Fully understanding the challenge gives us the ideal springboard to produce the best creative solutions. We like to push boundaries where appropriate, exploring design routes that prompt reflection or visceral reactions.

Whether it’s for a postcard or a billboard, design has a job to do – and we love the power of what it can achieve. Take a look at our latest design projects.

Digital

Online presence is alive, kicking and evolving at a pace.

It’s an essential ingredient for any organisation, campaign, brand or interaction. Your digital presence should provide an engaging online experience for your users, whatever device they’re using. Websites can become bloated with information, or they can simply become tired or incompatible with certain devices. Whether your project is a campaign landing page or an existing website that needs refreshing, we approach it in the same way. We focus on the user experience (or UX), planning and structure, looking at the content and user journey first.

We work with you to make sure the site is as streamlined and flexible as possible – for adding content day to day, and as the site evolves over time. We design and develop hard-working websites to be proud of. Take a look at our latest creation.

What does brand development involve?

Brand development is the process of creating or improving a brand. It’s about redefining your customers’ knowledge and opinions of you and their attitude towards you and providing the information that tells them what to expect.

Brand development starts with researching the landscape: the market, your audience and what makes you different from your competitors. This prepares the foundation for a brand strategy that will define your brand positioning.

A brand runs far deeper than your logo. Your brand isn’t just your visual language; it’s also your tone of voice, your personality and style, your attitude and beliefs, and your purpose. When a brand encompasses all of this and considers every touchpoint and element of communication, powerful things can happen.

Brand identity is often described as the clothes your organisation wears. It’s the visual elements of your brand, such as your logo and colour palette. It’s what makes you instantly recognisable and how your audience connects you with your service or cause.

Brand management is the discipline of being consistent across your brand. With good brand management, your brand positioning stays true to your foundations and strategy. It is aligned in every channel and communication point. Continuous brand management is important for getting the most out of your investment in brand development.

What do I need to consider when creating a design brief?

When creating a design brief, be clear when you tell us about your organisation and your marketing challenge. Explain where you’ve been, where you are, and where you plan to be. Describe your audience and be open about your aspirations and targets. Tell us about your competitive landscape: which organisations work in a similar area, and which ones work with you or against you? If there’s anything you particularly want – or don’t want – for your project, let us know. If there are any guidelines or specific requirements in place, share them.

What do you want to achieve with your project?

How do you want people to react or respond?

Would you be open to some different approaches?

Are you happy to be challenged and consider solutions and platforms that you haven’t tried before, or are you very set in terms of the channels you’re comfortable using?

Provide a clear budget, timescale and process outline. Who will make decisions, give feedback and ultimately approve the project? Is there a small marketing team, or do the heads of other departments and other people in the wider organisation need to be included? Does your project need approval from a trustee or the board? Being clear about these things gives us a definite structure and allows us to set key milestones on what can be a tricky journey.

If you like, we can help you create your brief. By working with a design agency that has relevant experience, you can benefit from creative thinking and investigative research techniques to open up the remit and opportunity of the brief from the outset.

Clients

Since 2002 we have worked with organisations who care about making a difference, helping ambitious teams to achieve big things. Here are just a few.

D22 client logo - SPANA
D22 client logo - Rethink
D22 client logo - Freedom From Torture
Stonewall logo
D22 client logo - Jo's Trust
D22 client logo - Forward

Talk to us

How can we help you?
We love new challenges – if you have a project in mind, get in touch to talk to us about your ambitions and aspirations.

Contact us