Brands come in all shapes and sizes, but they all need to be a true reflection of what or who they represent.
A brand is so much more than a logo or an identity. It’s your organisation’s visual language, voice, personality, attitude, beliefs, embedded values and purpose. Brand is what your company breathes, and it is present wherever your customers interact with you.
Brand consistency is important for building trust. A brand can represent a one-off product or a small community group, or it can encompass an organisation with many departments and services. Brand guidelines set out the brand systems that define its personality. They also set out logo relationships, partnerships and hierarchy. We are experienced in producing identity guidelines to support organisations of any size.
Brands need nurturing, care and attention, just like a plant does. This could involve brand guardianship (pest control), a brand refresh (quite like pruning) or a complete rebrand (replanting). Let us help you breathe life into your brand. Take a look at our latest branding projects.
Our creative design services are the beating heart of our agency.
Design is so central to many areas of communications. It flows through the veins of customer interaction, and we thrive on getting that circulation pumping. We help clients produce successful creative campaigns, supporter engagement campaigns, stewardship newsletters, fundraising initiatives, retention or acquisition direct mail, event concepts and launches.
We like to ask a lot of questions and then define the challenge. Research, strategy and insight inform our design thinking and underpin the ideas stage. Fully understanding the challenge gives us the ideal springboard to produce the best creative solutions. We like to push boundaries where appropriate, exploring design routes that prompt reflection or visceral reactions.
Whether it’s for a postcard or a billboard, design has a job to do – and we love the power of what it can achieve. Take a look at our latest design projects.
Online presence is alive, kicking and evolving at a pace.
It’s an essential ingredient for any organisation, campaign, brand or interaction. Your digital presence should provide an engaging online experience for your users, whatever device they’re using. Websites can become bloated with information, or they can simply become tired or incompatible with certain devices. Whether your project is a campaign landing page or an existing website that needs refreshing, we approach it in the same way. We focus on the user experience (or UX), planning and structure, looking at the content and user journey first.
We work with you to make sure the site is as streamlined and flexible as possible – for adding content day to day, and as the site evolves over time. We design and develop hard-working websites to be proud of. Take a look at our latest creation.