Workplace wellbeing programme branding

The Eve Appeal

The brief

The Eve Appeal is the UK’s leading national cancer charity funding research and raising awareness into the five gynaecological cancers.

We partnered with the charity to develop a new brand identity for their workplace wellbeing programme Every Woman Promise to deliver into businesses.

The Every Woman Promise initiative invites businesses to join them to champion women’s health in the workplace.
Every Woman Promise logo
Despite women and people with gynae organs constituting over half of the UK workforce, their health concerns often remain taboo, overlooked and dismissed. Menstrual health, cervical screening, contraception, pregnancy, menopause are all issues that can greatly impact women’s wellbeing throughout their working lives, yet 65% don’t feel comfortable talking about health issues in the workplace.
The Every Woman Promise programme helps businesses demonstrate their commitment to women’s health. As a partner of the programme businesses receive an interactive talk and a comprehensive library of resources and guidelines to facilitate conversations with their employees.
Every Woman Promise resource example covers

The solution

We developed an identity that centered around the five gynae cancers and a logo that visualised the collective commitment of the workplace at its heart. The resources that ranged across posters, booklets, online factsheets and social assets all required approachability, an ease of engagement and accessibility considerations. We worked together with the illustrator Nina Goodyer to create a family of illustrations that ranged from a set of figures to biological diagrams and iconography. With an informal sketchy style the illustrations proved a perfect balance between friendly and informative and worked into partnership with the design.

Every Woman Promise illustration examples
Every Women promise social post

The work Door 22 have delivered for us is high-quality, innovative, creative and inclusive. Door 22 understands our values and needs, and their designs clearly reflect that. The turnaround time on all projects is quick, communication is always easy.

Every Woman Promise Programme Manager

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