What we delivered
- Brand development
- Brand architecture
- Brand guidelines
- Website design and build
- Website content population
- WCAG AA accessibility compliance
The challenge
The Handbook Group transforms the traditional staff handbook into an interactive mobile app, helping teams cut waste, save time, and improve safety. Their platform keeps staff informed, equipped, and confident in their roles.
While not in the charity sector, The Handbook Group shares many of Door 22’s values. They’re all about ensuring, facilitating and communicating staff health and safety – and do that with a collaborative, people-first approach.
Following their evolution from a single, driver-specific handbook with strong sector recognition to a flexible suite of handbooks for multiple industries, they needed:
- A refreshed brand that retained equity but felt more confident and versatile
- A clear brand architecture for their expanding product range
- A website to showcase the platform and drive demo bookings
Our approach
We began by identifying the elements we should retain – most notably the well-recognised cab shape from their original logo. We evolved this into a file icon, symbolising accessible, essential information, while introducing a bolder colour palette to support the main brand and sub-brands.
Distinctive brand elements
- The “double oo” detail: Within handbook, the two ‘o’s became stylised wheels – a nod to their logistics origins and a metaphor for moving communications forward. The ‘oo’ is emphasised in all feature words.
- Confident, flexible palette: Bright, confident colours to differentiate products and add energy across touchpoints.
- Approachable typography and layout: Balancing professional clarity with friendliness.
Website design and build
We created a new WordPress site with clear user journeys and a focus on demonstrating flexibility and the primary call-to-action – booking a software demo. The bold colour palette and uncluttered mobile-optimised layouts support navigation, while the brand personality is used to show their approachable customer service.
The result
The refreshed identity positions The Handbook Group as a confident, approachable leader in digital staff communications. The flexible brand architecture supports future growth, while the new website is a strong conversion tool for demo bookings – reflecting both their sector expertise and their customer-focused values.
We love our rebrand and new website. Door 22 struck the perfect balance of pushing us out of our comfort zone just enough to explore new ideas, while making sure we kept the things that mattered to us most. We’ve had so many positive comments from our customers too.
The Handbook Group
